Friday, November 21, 2014

Always RHS Hoot Day Wrap-Up

On Tuesday, November 18th, Hatters around the world made their way to their local Walmarts to participate in the Red Hat Society's first-ever Always RHS Hoot Day. A Hoot is a Red Hat Society term that refers to an informal event where Members go to a predetermined location in mass and gather briefly to socialize, shop, meander, and enjoy lunch. In other words, it's a day for RHS Members to see and be seen!

To celebrate the Red Hat Society's year-long partnership with Procter & Gamble's newest product, Always Discreet available at Walmart, and to spread the word about the Sisterhood, Always Discreet partnered with the RHS to make this Member-wide Hoot an event to remember. Hatters who participated in the Hoot had an opportunity to complete a scavenger hunt to win one of 12 free Speedway Sparkle International Convention registrations in an #AlwaysRHSHoot social media sweepstakes. And if they purchased Always Discreet at Walmart, they could receive a limited-edition "Discreet Diva" pin.

In the weeks leading up to the event, the Hatquarters of the Red Hat Society was buzzing with excitement as it rallied Members around the world to gather their Sisters and join in the Always RHS Hoot Day fun. Hatquarters team Members and RHS Ambassadors also participated in media interviews in California, Miami, Texas and Georgia to talk-up the event and the Sisterhood just days before Always RHS Hoot Day. By November 18th, more than 2,000 Members had RSVP'd to play in the US, Canada and Australia.

On the day of the event, Hatters headed to their local Walmarts for some Red Hat fun! With their scavenger cards in-hand, they sashayed around the store in their famous regalia to find their items. Once the scavenger hunt was finished, they posed for a picture with their completed cards to share on social media with the hashtag #AlwaysRHSHoot. Throughout the day, pictures and check-ins appeared on Facebook, Twitter and Instagram from 40 states in the US, British Columbia, Canada and Ontario, Canada. Although many Hatters posed with their cards in the Always Discreet aisle, some Member opted for action shots and group shots throughout the store with their Sisters. Some Members even inspired Walmart employees and managers to join in the photo fun. We have included several photo collages in this post highlighting the photos that were shared throughout the day.

And the winners are... 
The winners of the #AlwaysRHSHoot social media sweepstakes were selected at random on Wednesday, November 19th. Once all of the photos were compiled from Facebook, Twitter and Instagram, the names of the submissions were folded, dropped into a hat and mixed well for the drawing. Here's a peek at our super official drawing: 

Congratulations to Speedway Sparkle Convention Attendees:
Amanda Devine from Puyallup, WA

Bobbi Stevens Ryan from La Center, WA

Bobbi Harrison from Puyallup, WA

Diane Wiedboldt from Suffolk, VA

Jan Huskey from Chickamauga, GA

Kay MacLean from Reno, NV 

Linda Kelley Johnston from Livermore, CA

Lordiel Elizabeth Palmer from Fairburn, GA

Lynn Johnson from Smithfield, NC

Rita McAdoo Bey from Greensboro, NC

Sandra Gibbs from Houston, TX

Sylvia Tijerina-Esquivel from San Antonio, TX

Hatquarters was thrilled to connect with the winners of the contest on the 20th to confirm registration details! We learned that many of the winners had been texted, called and Facebook messaged as soon as the announcement was made. One of the winners, Sandra Gibbs from Houston, TX, shared that at some point in the middle of the night, her daughter told her, "Please go to be, Momma." To which Sandra respond, "I can't go to bed. I'm going to INDY!"

We would like to thank everyone who participated in Always RHS Hoot Day! If you purchased Always Discreet product on November 18th, be sure to send your receipt, the UPC bar code from the package and the rebate form  to the indicated address to redeem your limited-edition "Discreet Diva" pin. (These pins are only available while supplies last, and they are limited to US residents only.) 

Now for some photo fun!
Here are the photos that were shared on Always RHS Hoot Day. We can guarantee that you won't be able to scroll through these without smiling!


  1. Another great Redventure under our Brims! Do you think we got the point across?! Hopefully P & G knows how much we appreciate what they are doing for us!

  2. It was great fun in Northern VA..... Thanks Hatquarters and P&G

  3. We had fun shopping at Walmart in Winnipeg, Manitoba Canada. Did most of our Christmas shopping. Queen la de da....Gloria
    Cinnamon Hearts Red Hatters